Kohl's partners with Popsugar for millennial apparel collection

Discussion in 'Market News' started by sniper-academy, May 21, 2018.


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  1. sniper-academy

    sniper-academy Administrator Staff Member

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    Kohl's Corp. said Monday that it has partnered with privately-held media and tech company PopSugar for a clothing collection aimed at millennial women. PopSugar at Kohl's will launch in September. Dresses, skirts, tops and bottoms will be priced between $24 and $84 and include sizes 0 to 24. Other millennial-focused brands already at Kohl's include LC Lauren Conrad and Circus by Sam Edelman, as well as athleisure brands like Nike Inc. and Adidas AG . "We see an opportunity to draw more millennial customers and young families to Kohl's," said Greg Revelle, Kohl's chief marketing officer, in a statement. Kohl's shares are up 19.5% for the year to date while the S&P 500 index is up 2.3% for the period.

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