J.C. Penney revamps Arizona private label for back-to-school

Discussion in 'Market News' started by sniper-academy, Jul 12, 2018.


Draft saved Draft deleted
  1. sniper-academy

    sniper-academy Administrator Staff Member

    Joined:
    Sep 30, 2011
    Messages:
    267,225
    Likes Received:
    5
    J.C. Penney Co. Inc. said Thursday that it has revamped the Arizona brand, the company's biggest private label, in time for the back-to-school selling season. The department store retailer said it gathered feedback from teen focus groups and used the information for its denim, redesigned the store presentation, partnered with teen influencers Brooklyn and Bailey McKnight, and launched new social media channels to reach teens. One out of three J.C. Penney customers makes a purchase from the Arizona line, according to Jodie Johnson, the company's head of merchandising. J.C. Penney shares are down nearly 25% for the year to date while the S&P 500 index is up 4.4% for the period.

    Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on this news.

    [​IMG]
    [​IMG] [​IMG] [​IMG] [​IMG]

    Continue reading...
     
Loading...

Share This Page